Authenticity is the key
In addition to videos showing up on the list of the top trends in recent months, authenticity has gradually become the primary determinant of the success of websites on social media. These days of overly edited videos and images, consumer discontent, authenticity, posting live, and content that people can relate to having more to do with a need rather than an expectation.
The growing popularity of TikTok and the ever-increasing BeReal platform clearly indicate the need for filter-free content and real-life relatable situations and people. This trend is gradually becoming more popular than traditional, filtered "insta" content.
Short video & TikTok
In terms of video content, Youtube is still the most popular in this field. Particularly with 92% of marketing professionals who consider it to be an integral part of their marketing plan. The momentum for video has only grown since prominent social platforms such as Facebook, Twitter, and LinkedIn upgrade their video capabilities to keep up with increasing popularity and the latest trends.
However, a fascinating trend is growing thanks to the rise of TikTok steadily. Short videos have become something of a phenomenon for younger viewers. Generation Z is the primary audience behind this trend, but other generations also follow it. This is why short, engaging videos are so popular. They're easy to make and relatively inexpensive, resulting in excellent content created by users.
Instagram has taken the first step toward the smaller video format and added it to its platform through Instagram Reels. Although their primary population is different, this form of video, "microcontent," has also increased in popularity. As the audience's attention span decreases from generation to generation, the trend will only increase. For instance, influencers use these videos for advertising their partner's goods and offerings to their audience.
Micro-influencers, as well as their impact
Influencer marketing is expected to become even more significant this year. With the increasing number of people who purchase from their homes, Your strategy for promoting your brand will be defined through partnering with influencers who can reach their target audience. While influencer marketing can be an effective social marketing method, it is costly.
Due to the increasing attention on social networks, the price has risen, and famous influencers now ask for a high price when they promote the brand. Smaller companies should be included in the market's largest share. This is why reaching out to influencers with smaller followings within your specific niche could be more effective.
Because micro-influencers are renowned for their followers, they need help connecting with them. Micro-influencers, on one having smaller followers, have a smaller audience; however, they have a higher engagement rate. They are also less expensive to work with. Collaboration with a variety of smaller influencers who are better appropriate for your specific market will yield a more significant ROI for your company.
Social commerce is on the increase
Find your customers where they are or, better yet, get there first and then set up shops. This is precisely the idea Facebook and Instagram thought of in the end. The two were the first social media platforms to provide social commerce services. With the gradual shift to online shopping and the current surge of active users flooding into their platforms, they came up with the perfect idea. You can be sure that both the Facebook Shop and Instagram Storefront will be among the most popular functions on both platforms if they still need to be added.
Modern consumers are more knowledgeable than ever. They are researching your company and can evaluate your products comprehensively. This approach to commerce is highly beneficial. It is essential for prospective customers. This means they can access details about your business and its products in one place. 54% of consumers use social media to look up products. How your brand is presented in customer interactions and reviews allows them to make an informed choice and buy faster.
The current trend is likely to grow as other social media platforms test similar features and methods to provide businesses with new sales avenues. They will be aligned to create new customer acquisitions for firms and their expectations for the audience.
Social networks for customer service
Social media networks had come significantly from when they were just channels for connecting people and allowing them to share content like snapchat games story. When they are adapted for business purposes, different puzzle elements begin to be put into the mystery. As commerce becomes an integral component of social media platforms, it is only natural for the following step to be their use as a customer support channel.
It is essential to have an open line of communication with your customers to resolve any potential issues swiftly. What better way could you connect to them than by using an accessibility feature that allows communication between your company and customers can be done in a matter of minutes? Additionally, it's great for PR when companies publicly respond to customers and aid them, customers.
For instance, Twitter doesn't have a particular feature to assist customers. Customers can also tag the brand or post a comment on a tweet to attract their interest. It is also possible to use a clever tool to circumvent this issue and make it easier by monitoring the mentions of your brand. However, unlike other social media platforms, Facebook is a dedicated platform with features like an inbox that is common with automated responses and chatbots that can help your company.