Bite-sized video content is a vital way to tell your company's story. Short-form videos are not only engaging for both viewers and customers and also simple to reuse for marketers. From YouTube shorts to Facebook Stories, discover five ways to communicate your company's image via video.
Make Facebook more social by sharing videos.
There are over 4 billion video views daily on Facebook, 135% more organic traffic than images. Facebook Stories and Reels are efficient methods to allow your Facebook community to gain knowledge about your company. Users who do not follow you can find the Stories and Reel information on your recommended pages to grow your brand and raise awareness. From sharing small portions of product tutorials or announcements to FAQs and behind-the-scenes videos, Short-form videos are a great way to connect with customers in a matter of a tapping.
Making Facebook Stories and Reels into paid ads is an excellent method of establishing brand awareness because viewers are retargetable. There are more effective marketing methods than this, but people who are a part of PPC are a 50 percent greater likelihood to buy than organic visitors. Paid video ads can leverage the popularity of Facebook's database. They can also retarget viewers who have viewed the content, boost sales, and build the brand's image. Provide information, promote and share stories with fast and memorable videos on Facebook.
Make your business more human on YouTube Shorts
With YouTube company stories, the audience will be able to know your brand's personality and get a face behind the brand. People want to know about the businesses they're supporting and more details about the products and services they purchase. YouTube videos, such as Vlogs and behind-the-scenes stories, are the best method to reach out to your customers.
Customers and viewers can post their views and opinions in the comments and ask questions. Your views count and the duration of watching will provide valuable insight into which content is working and what products are popular with customers. You could also use YouTube shorts to promote products and services using smaller segments or reuse existing videos in long form.
Improve open rates for emails by using animations and videos
Have you ever tried to connect with your customers via videos via emails? The email could be used to communicate related to your brand's content in a novel way, for example, encouraging customers to return purchases by using promotional videos. Putting the word "video" on the body of an email could increase the opening rate by 6 percent and increase click-through rates by up to 65 percent.
There is no need to create specific video content for email marketing. Repurpose old videos and transform them into a suitable format that can be used for emails. Boost click-through rates with engaging animations in emails with the affordable platform--VideoScribe.
Engage your followers with Instagram video
Instagram is among the most popular social media platforms that have revolutionized how people view videos. Short-form videos can increase brand recognition and ultimately higher levels of engagement, ranging from short how-to videos, sponsored videos, demo videos, Instagram Stories, and Reels.
The regular posting of content and creating regular posts can build the Instagram community and increase your reach. The more time viewers view your content on video, and more likely they will browse and identify your business. If you need help determining where you should begin or where to start, you can check out Clipchamp's pre-designed video templates for Instagram.
Let your company's story be heard by sharing commercial videos.
Influencer marketing is an integral component of every company's marketing strategy. Eighty percent of females glance at social media sites for suggestions and buying ideas, and more than 17% of businesses spend their marketing budgets on influencers. Influencers can authentically promote brands and communicate their stories to millions of online followers in an easy-to-follow video. The options range from YouTube and Instagram-sponsored videos to Instagram, Facebook, Snapchat, and TikTok. The endless options for businesses looking to discover new audiences through game snapchat questions.
Influencer marketing agencies can help connect companies to potential creators that fit with the brand's values, aesthetics, target market, and marketing strategies.
Profit your business by using short videos
If you're looking to showcase your brand's origin story, a brand new product launch, a tutorial, or even a vlog, your work video is the most effective way to boost engagement across any platform. Create captivating videos on social media using Clipchamp.
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